I know. Another marketing post. But I'm going to keep linking to this stuff until I learn it.
Over at Robot 6 (yay!), Ken (Superhuman Resources) Marcus has a lot to say about marketing your independent comic. All of it useful. All of it funny. The funny makes even the advice I've heard before worth reading again. Like, "You’re getting great press when your comic comes out. AKA, you’re ‘effed."
But there's also a lot that I've never considered. Things like:
Get new faces into their stores.
Press releases are a waste of time.
Banners don’t work. I recommend them highly.
I'd say it's well worth reading, but really, it's well worth memorizing.